What you and I do is important. When asked, “What do you do?” we answer in various ways. Some may say, “I teach or preach.” Others may say they lead youth, women, kids, or a particular ministry. Many describe their work for a particular organization and describe their job description and expectations.
When organizational leaders are asked what their organizations do, they will often describe their mission, vision or strategy. They may describe programs or events. Knowing what we do is important, but knowing what we do is more impactful when we understand why we do what we do. Knowing why fuels passion and desire. Knowing why helps to define values and purpose. Knowing why is a catalyst to creativity and innovation. Read more!